For many people the lingering question is what exactly is the graphic designer job and how would you describe it?
Graphic design is in its primary form an art with an end goal. The job involves creativity and solves problems in its objectives by using images, symbols, and even words. It is a form of visual communication where ideas transform into reality using various tools and graphic elements.
Where those tools and items may be a combination of typography, visual arts and different page layout techniques that will produce a final result.
The trends change in this field pretty fast, and the new ones that keep coming don’t stay there for longer than a year. Since the market has been oversaturated with ideas and styles that have been already used in some form or another the best trends that are now popular with the users are as follows:
1) The modern retro style
This style has been around in various forms for quite some time. The new and modern style which keeps changing every year added on top of an old retro style makes for a unique set of designs that people seem to love. Furthermore, nostalgia is a strong emotion, and this style is the epicenter of nostalgic expression. If you don’t know which method to use on your designs, you can’t go wrong with the modern retro style.
2) The use of Cinemagraphs
Cinemagraphs are stilled images which have one moving part added on them. In today’s market, the content has to be highly attractive to keep the user from leaving the page after the first 2-5 minutes.
So pictures alone don’t cut it for most users, and if you are looking for that little spice up on your content, the Cinemagraph design is just what you might need to hit it big in the coming year.
Less is the new more, or at least that is what the world is telling the graphic designers. Before, the standard user could be bombarded with tons of content from every side. Today if that technique is used on the user, they just leave.
The “spamming” feeling is hard to shake off once the users get that vibe on your content so make sure to keep it to a minimal. Make your main point in the middle of the page, leave the sides empty and focus on making your words with a higher font if you want to make a bigger impact
4) Modular layouts
If you want to make your text content more manageable, this is the way to go. The average text takes a few blocks, but if you leave it like that, it just looks like a pile of trash. Use this to make it look sleek and classy.
5) Sleek text and bold photography
These two will mix well together for ages to come. The content can be both expressed with a picture and the text, or one can emphasize the other. The best part of this is that you get to choose the style of your expression.